#product-led-growth

1 posts

Why the Share Feature Comes First in PLG — Designing mmu share

Documenting the psychological mechanisms and viral loop strategies behind three sharing elements designed for MMU's PLG growth: score cards, badges, and custom checklist links.

Apr 13, 2026

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Apr 13, 2026BuildMMU

Why the Share Feature Comes First in PLG — Designing mmu share

Documenting the psychological mechanisms and viral loop strategies behind three sharing elements designed for MMU's PLG growth: score cards, badges, and custom checklist links.