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GEO Foundations — Search After SEO
Strategy & Economics Active 6 posts

GEO Foundations — Search After SEO

From the definition of GEO and its structural difference from SEO to the SaaS landscape, incumbent moves, agency market, value chain, and AI search engine comparison.

About this series

As AI search becomes the default surface, some problems SEO solved are now automatic, and the ones it couldn't solve appear in new shapes. GEO (Generative Engine Optimization) is the first profession built around that new shape.

Helpful for marketers moving from search marketing to GEO, PMs analyzing visibility data after AI adoption, and builders entering the GEO SaaS or agency markets.

Start with the definition and SEO contrast, scan the SaaS landscape and incumbent moves, traverse the agency market and value chain, and end with the AI search engine comparison — one pass through the entire market.

6 episodes

  1. 01
    Anchor post

    GEO Definition and Structural Differences from SEO

    Definition of GEO and its six structural differences from SEO. Proposes a new framework for brand visibility in an environment where AI search provides answers instead of link clicks.

  2. 02

    GEO SaaS Landscape — Profound, Scrunch, Peec and 10 More Players

    Comparative analysis of 10 major GEO SaaS players (Profound, Scrunch, Peec, etc.) covering features, pricing, and targets to derive WICHI's strategic positioning.

  3. 03

    HubSpot, Semrush, Adobe, and Conductor Enter GEO — How Incumbents Are Moving

    Analysis of major players entering the GEO market (SearchGPT, Perplexity, Google AI Overviews), their response characteristics, and step-by-step response strategies for enterprises.

  4. 04

    GEO Agency and Consulting Market Overview

    Analysis of four revenue models in the GEO agency and consulting market, risk mitigation strategies for search engine updates, and the necessity of transitioning to tech-driven SaaS.

  5. 05

    SEO Ecosystem vs GEO Ecosystem — Value Chain Comparison

    Predicting the 5-stage GEO value chain based on 20 years of SEO history, analyzing business opportunities and preemptive strategies for infrastructure, analytics, and specialized media.

  6. 06

    AI Search Engine Comparison: ChatGPT Search, Perplexity, AI Overviews

    Comparative analysis of ChatGPT Search, Perplexity, and Google AI Overviews on accuracy, speed, and cost, with optimal engine recommendations for each query type.